The Moon Landing in the Service of Advertising, Anno 1969

I always thought this was a very clever advertising strategy.

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Back in 1969, when the Apollo 11 moon landing took place, Spoo & Son, a well-established Madison, Wisconsin clothing store on Capitol Square, had the clever idea of purchasing a whole load of first-day-of-issue covers of the commemorative stamp for use in promoting its big fall sale. The custom cachet, with the words, “in celebration of a great event,” in white against the image of the moon, thus appropriated the glory of the technological achievement in the service of commerce.

It had a sufficiently light touch to be amusing, and the prospective customer got a nice keepsake.