"In fiction, the principles are given, to find the facts: in history, the facts are given, to find the principles; and the writer who does not explain the phenomena as well as state them performs only one half of his office."
Thomas Babington Macaulay, "History," Edinburgh Review, 1828
Tuesday, July 21, 2015
The Moon Landing in the Service of Advertising, Anno 1969
I always thought this was a very clever advertising strategy.
in 1969, when the Apollo 11 moon landing took place, Spoo & Son, a
well-established Madison, Wisconsin clothing store on Capitol Square,
had the clever idea of purchasing a whole load of first-day-of-issue
covers of the commemorative stamp for use in promoting its big fall
sale. The custom cachet, with the words, “in celebration of a great event,”
in white against the image of the moon, thus appropriated the glory of the
technological achievement in the service of commerce.
It had a sufficiently
light touch to be amusing, and the prospective customer got a nice keepsake.