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It had a sufficiently light touch to be amusing, and the prospective customer got a nice keepsake.
"In fiction, the principles are given, to find
the facts: in history, the facts are given,
to find the principles; and the writer
who does not explain the phenomena
as well as state them performs
only one half of his office."
Thomas Babington Macaulay,
"History," Edinburgh Review, 1828
Tuesday, July 21, 2015
The Moon Landing in the Service of Advertising, Anno 1969
I always thought this was a very clever advertising strategy.
Back
in 1969, when the Apollo 11 moon landing took place, Spoo & Son, a
well-established Madison, Wisconsin clothing store on Capitol Square,
had the clever idea of purchasing a whole load of first-day-of-issue
covers of the commemorative stamp for use in promoting its big fall
sale. The custom cachet, with the words, “in celebration of a great event,”
in white against the image of the moon, thus appropriated the glory of the
technological achievement in the service of commerce.
It had a sufficiently light touch to be amusing, and the prospective customer got a nice keepsake.
It had a sufficiently light touch to be amusing, and the prospective customer got a nice keepsake.
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